Should beauty institutions invest in laser hair removal machines? For those who wish to have smooth, hair-free skin, laser hair removal is one of the most popular options available. Beauty institutions such as spas, salons, and clinics may consider purchasing laser hair removal machines to improve their service offerings, but should these institutions make the investment? Let’s evaluate the pros, cons, and financial returns to reach a sensible conclusion.
Why people love Laser Hair Removal
It is true that the beauty industry is one of the fastest growing industries in the world today. As beauty services expand, laser hair removal has claimed its stake in creating a global market, which, as per specialists, was pegged at around 1 billion dollars in 2023 and is expected to rise between 4 to 7 billion dollars by 2032. An increasing number of men and women are looking for effective methods for permanent body hair removal. The main benefit lasers offer busy customers is the slower hair regrowth time compared to shaving or waxing.
To substantiate the claim, more than 1.5 million laser procedures were conducted in the United States alone in 2020 and that number is mind-boggling considering the times of the pandemic. That statistic alone shows how much people are willing to spend on beauty services. The beauty industry stands to gain enormously from customers who come in for basic hair removal services, as many of them would want to become repeat customers willing to pay for 6 to 8 sessions per area. This guarantee of capturing repeat customers translates to uninterrupted revenue for the business.
Advantages of owning a Laser Hair Removal Machine
There are numerous positive aspects associated with owning a laser hair removal machine. First, it is a highly sought-after service. A customer from America pays roughly $150-200 per session, which makes the total range without a cap for a number of sessions. Now picture you have 10 customers in a month, that alone accumulates to a generous $1,500-$2,000 in sales from one machine alone!
Second, it assists in setting your salon apart from the competition. Many salons offer only waxing and facial treatments. It is clear that having such a machine means that you are serious and currently active in the beauty industry, which earns the trust of clients. Additionally, it lets you expand your service offerings to include additional facials or body treatments which maximise revenue per visit.
Third, productivity improvements are continuously being made. The more modern machines, like diode and Nd:YAG lasers, can be used on more skin types, are quicker, and safer. This allows you to serve all ranges of customers with different skin tones, thereby increasing your customer base.
Types of costs to consider
There’s a downside: the cost of laser machines is steep. A decent one from a reputed brand starts from $10,000 and can go up to $20,000 or more. For a small business, that is a lot of money. In addition to the machine itself, you’ll also have to spend hundreds, if not thousands of dollor, on employee training in its safe operation.
This time factor and money factor contribute additional expenses over time. Yearly servicing expenses can add up to $500 to $1000, and can be much more if additional care is required. If you own a store, then you have to consider paying for rent, electricity, and insurance as well. If you have a forward-thinking business strategy, these costs can be extremely intimidating especially for a small beauty salon that isn’t getting customers immediately.
Is it a profitable endeavour?
Let’s do the math. If you spend $15,000 on a machine and charge $150 per session, you’d need 100 sessions—or about 8-9 a month—to break even in a year. That’s $15,000 back. After that, most of each session is profit, minus small costs. In a busy spot, 20-30 sessions a month could bring $3,000-$4,500. That pays off fast, maybe in a year or two.
Profits are great too, somewhere around 25-35% after paying staff and maintenance. Unlike waxing, where the expenses greatly outweigh the profits proportionally. Moreover, laser clients spend much more and stay significantly longer than waxing clients.
Still, your area does have some relevance. If you live in a highly populated city with great demand, you will gain back your investment a lot sooner. But in a small town, it might take a lot longer due to lack of interest or excess competition. Survey your surroundings – is there a need for it where you live? Is it saturated with several laser places already?
Possible challenges to consider
If the laser equipment malfunctions, the repair costs can eat into profits. If that is not enough, clients might not even want to give it a shot in the first place, despite costing them much less than other options in the long run. And the lack of adequate employee training leads to clients being dissatisfied, causing damage to the firm’s image.
There are also less expensive home-use lasers that are becoming more popular sold for something around $300. These might not be the go-to option for salon patrons, but it is not a major problem now because these devices are not as reliable as low-grade professional machines which are more powerful and trusted.
A suggested supplier: Lionaura from China
One of the Chinese Laser Hair Removal Machine suppliers to consider is Lionaura. When making an investment, the correct machine must be selected carefully, and this company does not disappoint. Their sophisticated laser hair removal machines cost, on average, much less than Western brand counterparts. Lionaura, who is famously known for its diode laser systems, offers machines that treat multiple skin types. Their machines also ensure client comfort. Moreover, they provide adequate training and solid aftersales service, which is helpful for many novices. Tight-budget beauty businesses may find Lionaura a reasonable supplier.
Is it worth it? For many beauty care establishments, yes—if one takes the time to plan properly. With the right advertising, a hair removal machine can generate a lot of business along with satisfied clients. Think about scouting the available demand in your area and the competition. Choose a dependable budget machine like those offered by Lionaura, train your staff adequately, and publicise the services. Your beauty institute has the potential to become the most sought after in the area.
